Make Up Collections is a virtual app that has not yet been launched, designed to raise awareness about animal cruelty in the cosmetics industry. The app encourages users to invite friends, fostering a community of like-minded individuals. Additionally, it incorporates a gamified element where users can earn points by completing various activities, such as learning about cruelty-free products, supporting ethical brands, and sharing their progress. The goal is to educate and engage users in a fun, interactive way, while promoting cruelty-free alternatives and responsible consumer choices in the beauty industry.